top of page

Asics Fujitrail Tour 2024

The Client
Asics France

​

The Date & Place

June to September 2024
Samoëns - Val Morel - Alpes d'Huez - Méribel

The Brief

Propose, conceptualise and produce the scenography of the brand "tipi booth" for it's first trail running tour.

__albin_ - albindurand - ASICS - UTMB 24 - Aug26-38.jpeg
photo (20 sur 117).jpg
photo (2 sur 117) (1).jpg

The Objectives

​

  • Accompany the brand on its summer trail tour around 4 dates, all linked to trail races in the region
     

  • ​A high-mountain testing tour to reach an informed public and influence market share in the sector

photo (2 sur 31).jpg
photo (101 sur 117)_edited.jpg
©albindurand(__albin_) - asics - utmb24 - FujiCamp - Aug28 - ID 02413 - _DSC7744.jpeg
photo (4 sur 31).jpg

The Missions

 

  • Create a hearty place that embodies both trail running spirit & ASICS values

  • Highlighting ASICS products (2 silhouettes for textiles)and 2 shoes product families

  • Come up with a practical testing process for the staff on site

  • Design product display furniture that can be dismantled and upgraded

photo (11 sur 193) (1).jpg
photo (14 sur 31)_edited.jpg
photo (13 sur 31).jpg
bottom of page