Brooks House Experience UTMB
The Client
Brooks France
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The Date & Place
August 2024, Chamonix Mont-Blanc
The Brief
Bring to life the Brooks House, a unique place of sharing and connection between the brand and the public in the heart of UTMB week.
The Objectives
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Find and secure a privileged central spot In Chamonix
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Transform it into the Brooks House, a place where the brand can exchange with the community
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Create a vibrant and cheerful place to chill while discovering the brand & the shoes
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Make the brand and its identity visible when surrounded by more than hundreds of other brands
The Missions
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Select and secure a place big enough and central to host the experience for the public, community runs, and welcome the brooks teams (US and Europe)
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Propose activations to share the new brand plateform « Let’s run there », create traffic, content and souvenirs
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Produce all the branding and scenography to transform the place into the « Brooks House » for 3 days
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All logistics associated (transportation, setup and tear down)
