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Arc'teryx Alpine Academy 2024

The Client
Arc'teryx Europe

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The Date & Place

July 2024, Chamonix Mont-Blanc

The Brief

Elevate the Alpine Academy with a brand new guest experience and achieving 12'000 footfalls.

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© Thomas Cerato

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© Thomas Cerato

The Objectives

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  • LEGACY
    Further legacy status of the Alpine Academy as the pinnacle outdoor education festival & expression of the brand purpose
     

  • EXPERIENCE
    Evolve music experience & brand village layout/program to deliver mountain culture festival 3.0 as a pinnacle expression of Arc'teryx brand purpose & mountain DNA    Engage participants, Gig-goers & local organic traffic

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©Mat Georges

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©Mat Georges

The Missions

​Ideation & strategic insights

  • Find a new spot to elevate the game

  • Rethink a 6000m2 space for the 13th edition

  • Setup, tear down & all logistics related

  • Local stakeholders & suppliers management

  • Arc’teryx global brand experience design & scenography & branding
     

Onsite staffing & partners management​
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Music experience

  • Organize 2 nights of concerts & backup plans

  • Integrate film premiere and movie projections

  • Artist’s hospitality and musical footprint

  • Stage design + technic & management

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© Thomas Cerato

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© Thomas Cerato

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