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Salomon Ultra launch product
The Client
Salomon France
The Date & Place
August 2023
Chamonix Mont-Blanc, France
The Brief
Design and produce an immersive and intimate journey around the new Ultra collection in collaboration with François d'Haene
The Objective
Transcribe the essence of the new Ultra x Salomon by François D’Haene for the official product launch day during the UTMB week.
@ Justin Galant
© Justin Galant
© Justin Galant
© Justin Galant
@ Justin Galant
@ Justin Galant
© Justin Galant
The Missions
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Event conceptualisation, creative direction and coordination
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Activations ideation
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Branding direction and production
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Collection display and scenography
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Onsite production & logistics
© Justin Galant
© Justin Galant
© Justin Galant
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