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ON Mountain Experience UTMB

The Client
ON

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The Date & Place

August 2024, Chamonix Mont-Blanc

The Brief
Imagine a journey that gives influencers the opportunity to live a mix of reconnection to nature AND follow-up of UTMB races.

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The Objectives

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  • Create a disruptive and sustainable ON experience during UTMB week

  • Implicitly convey brand values to guests through exceptional moments

  • Deliver the best possible experience in a year turned upside down by the Olympic Games, both in terms of teams and budget

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The Missions​​

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  • Find a Hut and imagine the experience and run of show around it

  • Select partners that match with the project and the brand

  • Organise a Bivouac for 15 people

  • Manage all logistics around the experience

  • Be the reference person during the bivouac and mountain hikes

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