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Arc'teryx Alpine Academy 2023

The Client
Arc'teryx Europe

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The Date & Place

July 2023
Chamonix Mont-Blanc, France

The Brief

Propose a 4 days experience for the Alpine Academy and all productions related. 

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@ arc'teryx

@ Thomas Cerato

The Objectives

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  • Strengthen the Alpine Academy as global critical pinnacle brand moment (Clinics, Alpine Village, Mountain Culture Festival 2.0)

  • Supercharge Alpine Academy consumer reach through its 3 identified targets groups

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@ arc'teryx

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@ arc'teryx

@ arc'teryx

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@ arc'teryx

The Missions
 

Ideation & strategic insights

  • Branding production

  • Setup, tear down & all logistics related

  • Local stakeholders & suppliers management

  • Arc’teryx general brand experience design
     

Onsite staffing & partners management

Music experience

  • Artist’s hospitality and musical footprint

  • Scenography and stage technic & management

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@ arc'teryx

@ arc'teryx

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@ arc'teryx

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