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Asics Fujitrail Camp UTMB

The Client
Asics France

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The Date & Place

August 2024, Chamonix Mont-Blanc

The Brief
Create the Fujitrail Camp during UTMB week by transforming a 1.000m2 outdoor space into a fully branded experience and a hub for the brand.

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The Objectives

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  • Show case that Asics is a trail brand and knows the codes

  • Carry out testings

  • Highlight the new ranges of shoes

  • Have a 360 experience that allows consumers and guests to have a memorable time with the brand

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© albin durand

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© peignée verticale

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© peignée verticale

The Missions

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  • Review the layout of the Fujitrail camp 

  • Create and produce engaging activations 

  • Propose bespoke camp branding (branding plan, concept, production)

  • Define a new way to test the shoes (create a new parctest)

  • Organize a film screening & concert evening

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