Expertise

Live brand experiences that spark emotion and drive engagement.

We work hard behind the scenes to make the seen stand out

What we do

Events & Live Productions

Events designed to make your audiences’ eyes light up.

Event Concept & Storytelling

Venue Scouting & Booking

Staff & Vendor Management

Guest Management

Safety, compliance & authorizations

Scenography

Branding

On-site Coordination

Reporting

Events & Live Productions

Events designed to make your audiences’ eyes light up.

Event Concept & Storytelling

Venue Scouting & Booking

Staff & Vendor Management

Guest Management

Storytelling

Scenography

Branding

On-site Coordination

Reporting

Events & Live Productions

Events designed to make your audiences’ eyes light up.

Event Concept & Storytelling

Venue Scouting & Booking

Staff & Vendor Management

Guest Management

Safety, compliance & authorizations

Scenography

Branding

On-site Coordination

Reporting

Brand Activations

Immersive experiences crafted to captivate your guests and drive engagement.

Concept Design

Activation Strategy & Execution

Live Immersion

Fan Journey

Scenography

Branding

Interactive Experiences

Content Creation (Photo & Video)

Guest Flow Management

Sales Meetings & Internal Events

Meaningful gatherings that bond your teams and turn your vision into a lasting corporate culture

Off-market venues

Global Creative Direction

Narrative Design

Scenography

Branding

Sound & Lighting

Project management & coordination

Hospitality & VIP Experiences

Smooth logistics, personalized service, and exclusive settings to guarantee a unique, timeless experience for your premium guests.

Premium Event Offerings

VIP Hospitality

Catering & Lounge Spaces

Exclusive Programming

Guest Management

Our promise

"Driven by rigor, creativity, and a commitment to impact, we craft moments that stir the senses and forge lasting collective bonds"

Mathilde Laisney

Founder, HOLD UP! Agency

"Driven by rigor, creativity, and a commitment to impact, we craft moments that stir the senses and forge lasting collective bonds"

Mathilde Laisney

Founder, HOLD UP! Agency

In our client's words

"

We've found a partner who matches our values: seriousness in work, commitment, trust, fluidity in human relations and fun!

"

Brooks® France - Marketing Manager

Let’s turn your brief into a powerful live experience.

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France