Bold experiences, crafted for brands

We build unique live events for Outdoor and Premium brands. Bold storytelling designed to hijack attention and deliver on the ground.

HOLD UP! The Outdoor & Premium event agency, rooted in the Alps.

Outdoor spirit, luxury standards. At HOLD UP!, we blend the best of these two worlds to create exceptional experiences. A handcrafted approach dedicated to your image.

Mission accomplished

Discover how we turned our clients' challenges into real-life experiences, from Alpine summits to urban flagships.

Retail, department store

Festival Rencontre(s) at Nouvelles Galeries Annecy

Creative concept · Art direction · Brand Scenography · Production Direction · Partner Management · Budget Control

Retail, department store

Festival Rencontre(s) at Nouvelles Galeries Annecy

Creative concept · Art direction · Brand Scenography · Production Direction · Partner Management · Budget Control

Retail, department store

Nouvelles Galeries Annecy, 2025 Canadian Christmas

Creative concept · Art direction · Visual identity · Brand Scenography · Production Direction · Partner Management · Budget Control

Retail, department store

Nouvelles Galeries Annecy, 2025 Canadian Christmas

Creative concept · Art direction · Visual identity · Brand Scenography · Production Direction · Partner Management · Budget Control

Outdoor premium equipment company

The North Face x UTMB Experience

Brand Activation · Event Orchestration · Brand Scenography · Operational Management · Hospitality

Outdoor premium equipment company

The North Face x UTMB Experience

Brand Activation · Event Orchestration · Brand Scenography · Operational Management · Hospitality

Outdoor premium equipment company

Arc'teryx Alpine Academy 2025

Production Direction · Event Orchestration · Brand Scenography · Operational Management · Partner Management · Budget Control · Logistics Excellence · Responsible Activation

Outdoor premium equipment company

Arc'teryx Alpine Academy 2025

Production Direction · Event Orchestration · Brand Scenography · Operational Management · Partner Management · Budget Control · Logistics Excellence · Responsible Activation

What we do

From high-up activations to in-store product launches, we bring your brand into the spotlight with creativity and technical mastery.

(01)

Events & Live Productions

End-to-end event production. From storytelling to scenography, from site scouting to permit management, from branding to on-site coordination.

(01)

Events & Live Productions

Crafting turnkey events through expert design, production, and coordination. We bring your story to life—managing everything from scenography and technical scouting to permit logistics and live event supervision

(01)

Events & Live Productions

(02)

Brand Activation

Creation of concepts, fan experiences, pop-ups, and immersive setups. Venue transformation, branding, crowd management, and content production.

(02)

Brand Activation

Converting every touchpoint into a unique, immersive experience. Concept creation, fan experiences, pop-ups, and immersive setups. Venue transformation, branding, flow management, and content production.

(02)

Brand Activation

(03)

Sales Meetings & Internal Events

Orchestration of collective momentum (conventions, launches, reveals, shows, immersive experiences). rom storytelling to design, from stage technicals to full project management.

(03)

Sales Meetings & Internal Events

Building collective momentum (conventions, launches, reveals, shows, immersive experiences). Concept development, design, stage tech, and comprehensive project leadership.

(03)

Sales Meetings & Internal Events

(04)

Hospitality & VIP Experience

Design of premium experiences: lounges, catering, guest management, and exclusive animations. A level of excellence tailored to the most demanding audiences.

(04)

Hospitality & VIP Experience

Design of premium experiences: lounges, catering, guest management, exclusive activations. A level of excellence that meets the standards of your most strategic audiences.

(04)

Hospitality & VIP Experience

Seizing attention

Proving through experience

Anchoring the memory

A brand is no longer defined by what it says, but by the experiences it brings to life.

Our impact

Our impact will be seen on the faces of your audience and felt in the peace of mind of your teams. Projects delivered, budgets met, and reputations bolstered.

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Compromises for your brand image

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Projects delivered (whatever the weather)

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0%

On-the- ground commitment

0+

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Out-of-the-ordinary venues brought to life

Our beloved clients

Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks
Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks
Arc'Teryx
Galeries Lafayette
Asics
The North Face
Icebreaker
UTMB
Salomon
Rossignol
Brooks

Let’s turn your brief into a powerful live experience.

Let’s turn your brief into a powerful live experience.