Emotion is the impact

Explore our latest work, where craft meets adrenaline, turning raw concepts into lasting memories.

Trail Camp ASICS

Outdoor, sportswear & performance footwear

ASICS TRAIL CAMP 2026

Brand Activation · Event Orchestration · Scenography & Brand Identity · On-site Operations · Logistics

Trail Camp ASICS

Outdoor, sportswear & performance footwear

ASICS TRAIL CAMP 2026

Brand Activation · Event Orchestration · Scenography & Brand Identity · On-site Operations · Logistics

Trail Camp ASICS

Outdoor, sportswear & performance footwear

ASICS TRAIL CAMP 2026

Brand Activation · Event Orchestration · Scenography & Brand Identity · On-site Operations · Logistics

Kailas UTMB Race

Outdoor sports equipment

KAILAS FUGA — EUROPEAN TRAIL RUNNING TOUR 2026

Brand Activation · Event Orchestration · Spatial Design & Brand Identity · On-site Operations Management

Kailas UTMB Race

Outdoor sports equipment

KAILAS FUGA — EUROPEAN TRAIL RUNNING TOUR 2026

Brand Activation · Event Orchestration · Spatial Design & Brand Identity · On-site Operations Management

Kailas UTMB Race

Outdoor sports equipment

KAILAS FUGA — EUROPEAN TRAIL RUNNING TOUR 2026

Brand Activation · Event Orchestration · Spatial Design & Brand Identity · On-site Operations Management

Discopic display case

Running and trail running footwear

Altra Summer 2026

Brand activations · Event orchestration · Scenography & branding · Operational management · Sourcing and coordination of an ambassador team · Media coverage of activations and athletes

Discopic display case

Running and trail running footwear

Altra Summer 2026

Brand activations · Event orchestration · Scenography & branding · Operational management · Sourcing and coordination of an ambassador team · Media coverage of activations and athletes

Discopic display case

Running and trail running footwear

Altra Summer 2026

Brand activations · Event orchestration · Scenography & branding · Operational management · Sourcing and coordination of an ambassador team · Media coverage of activations and athletes

children doing yoga

Retail · Lifestyle

MINI GALERIES CLUB aux Nouvelles Galeries Annecy

Strategy & Concept · Brand Experience · Event Programming · Talent Sourcing · Partnerships · Branding · Copywriting · Production & Operational Management

children doing yoga

Retail · Lifestyle

MINI GALERIES CLUB aux Nouvelles Galeries Annecy

Strategy & Concept · Brand Experience · Event Programming · Talent Sourcing · Partnerships · Branding · Copywriting · Production & Operational Management

children doing yoga

Retail · Lifestyle

MINI GALERIES CLUB aux Nouvelles Galeries Annecy

Strategy & Concept · Brand Experience · Event Programming · Talent Sourcing · Partnerships · Branding · Copywriting · Production & Operational Management

glow-in-the-dark animals

Retail, department store

Nouvelles Galeries Annecy, 2025 Canadian Christmas

Creative concept · Art direction · Visual identity · Brand Scenography · Production Direction · Partner Management · Budget Control

glow-in-the-dark animals

Retail, department store

Nouvelles Galeries Annecy, 2025 Canadian Christmas

Creative concept · Art direction · Visual identity · Brand Scenography · Production Direction · Partner Management · Budget Control

glow-in-the-dark animals

Retail, department store

Nouvelles Galeries Annecy, 2025 Canadian Christmas

Creative concept · Art direction · Visual identity · Brand Scenography · Production Direction · Partner Management · Budget Control

lighted teepee

Premium technical outdoor brands

Smartwool & Icebreaker Fall-Winter 2026 Sales Meeting

Brand Activations · Event Orchestration · Brand Scenography · Operational Management

lighted teepee

Premium technical outdoor brands

Smartwool & Icebreaker Fall-Winter 2026 Sales Meeting

Brand Activations · Event Orchestration · Brand Scenography · Operational Management

lighted teepee

Premium technical outdoor brands

Smartwool & Icebreaker Fall-Winter 2026 Sales Meeting

Brand Activations · Event Orchestration · Brand Scenography · Operational Management

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Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France

Join our Newsletter

Bold experiences,
crafted for brands

HOLD UP! Agency is a leading event production and brand activation agency for premium and outdoor brands. Based in Geneva, Annecy and Chamonix, we specialize in high-end experiential marketing, technical mountain logistics, and bespoke scenography across the Alps and beyond.

© Hold Up/Lines Agency 2026. All rights reserved

Address

Rue des Vieux-Grenadiers 10
1205 GENÈVE,
Switzerland

20 b av Germain Perreard,
74000 ANNECY
France